For success in insurance marketing, be sure to make your customer feel appreciated. Here are seven tips to building productive relationships: Be honest. Sounds simple, right? But that doesn’t just mean you shouldn’t tell outright lies. Though, of course, you shouldn’t. You should avoid half-truths and embellishments, too. Overpromising your insurance agency’s capabilities will always [...]

In insurance marketing, it is not unusual for your customer to be contacted by several insurance agents. He or she may be uncomfortable, overwhelmed or being pulled in too many directions by agents who are trying to sell him or her a policy. The customer’s not sure whom to trust. You can probably relate to [...]